I'm not so sure what the point of Aprihop is really, but I've seen it get bashed rather hard on other sites. It's not fair to compare to IPAs, which it often is. It won't really appeal to IPA drinkers or fans of more traditional ales, and at 7% with a good amount of hops, it won't pick up tons of casual drinkers or women looking for a fruity beer. DFH never really goes by the book on anything though, and they have way more hits than misses, imo.