Jeff, I'm not going to get into that argument with you - I enjoy having people actually like being around me, and just because I care about my appearance and want to make good impressions on people does not make me a pushover in the least. I don't have to be overtly aggressive or difficult, but I can still get my way or my point across.
Put it this way - people will treat you based on how you present yourself. I'll wear BDU's and a black t-shirt to a show, sure, but not anywhere else unless I want to be treated like an angry 16 year old, regardless of how good at math I am.
What would be my motivation, other than concern that fellow Esquire readers are looking down their noses at my purchasing decisions? If I think something smells good, I think I smell good with it on me, and people also think I smell good with it on me, then who cares what kind of container it came out of? If you dig Jimmy Page's guitar tone, what diff does it make whether it was a Marshall stack or an 8" Supro? The source of the scent(s) I get complimented on regularly are of no concern to anyone but me and whomever is working the register at CVS.
Suggest away, my good man.
Funny you mention it - I actually do read Esquire and have for a few years. Excellent articles in most of it. I'm not going to judge what you buy/wear, for the most part - I proudly shop at thrift stores and Nordstroms alike. That said, I can smell axe from a mile away, and I generally don't like it - tends to be artificial and 'cheap' compared to other scents. You might say "well, it is cheap" - I mean cheap as in the feel of an Agile LP vs the feel of a proper old LP Custom. The first might get you most of the way there, fundamentally, but it's the little details and the inexplicable 'mojo' of properly resonating wood, that really sets things apart.
As for motivation to spend more on cologne, I have to cite this 'blind' study that was published in The Economist a bit back, which this link sums up:
http://nortonbooks.typepad.com/everydaysociology/2009/01/cologne-and-self-fulfilling-prophesies.html
It's essentially more about how smelling good is a confidence booster, and you'll present yourself in better, more attractive manner if you think you smell nice than if you don't.
I'd check out Davidoff Coolwater, Polo Black, Lacoste Essential, Armani Code, Azzaro Chrome, Burberry Brit, and Burberry Touch - what you like/dislike about a couple of those will really narrow down your cologne taste to a pretty specific range.