but seriously, the entire classical music "biz" is in deep trouble audience wise. they need a way to appeal to a new generation or they are doomed. their current audience is literally dying.
seen it happen to Broadway starting a few years ago. I even worked on a few initial projects that were consciously done to steer the audience from the typical older crowd towards a younger one.
if you follow that stuff, you can see it has been successful with the type of shows now making the big bucks there.
not sure what will save classical music.