I remember this one guy made this lengthy post about how the more obscure and unlistenable the Black Metal is, the better it is, and how listening to it is more rewarding than listening to any other type of music because of the effort it requires to appreciate it.
That's how I spawned the idea of a genre of music so obscure that even the people who made it don't know about it. People get in a studio and use substances that cause memory loss and just play music, release it onto the internet, and delete it off of their computers. Someone could then say they're the ONLY person that knows about a certain band.