Are you expecting a lot of your new fans to continue on with you or is it out of sight, out of mind as far as being promoted to the metal world?
Greg Massi: Definitely one of our goals was to try to broaden our audience. A lot of people who have been fans of us since the first albums are definitely picking up the album and are interested in it. So far, we have gotten reviews done primarily metal zines, and there is definitely a conscious effort from us to promote it to some of the more metal publications, like you. I think we sent one to Metal Maniacs too. We didn't want to just promote it to the metal scene, which is what our old stuff was. We had one hundred and fifty CDs sent out to tiny zines, and I'm not sure how many reviews were done of it, but that's all it was sent out to. This time, we did send out a few promos already, and we did keep in contact with the zines we felt were important to keep in contact with, but we definitely wanted to limit sending promos to just any old metal webzine out there. We want to promote ourselves to other places. We're trying to keep people from the old audience as much as possible.
Toby Driver: You know as well as anybody that a label you attach to music is for marketability. If you call something metal, then it's immediately going to have a presumption made about it before it's even heard. We're not turning our backs on it, but we want anybody to be able to get into it, not just the metal crowd.
Going out into more experimental music, is there really the infrastructure anywhere near the one metal has built up for marketing and selling CDs?
TD: Another purpose of doing this, we are trying to broaden the audience, maybe sell more records, that'd be great, but I personally am interested in having a certain level of respect for what I work on. If you just go around saying you're a metal band, there are a lot of elements of the metal scene, that not everybody in the scene has
If you look at the larger publications, they do speak for the scene, and then they have ads in them that say, "This album is the most hateful album ever." The most visible things are saying things like that and representing your scene like that, and then these same people complain when their music isn't taken seriously by people outside the scene. We are interested in being musicians for our entire lives, we're interested in making a living off of it, and I don't think people in our band are the type of people who want to be in bar bands doing metal covers until we're fifty. We want to go places and progress and do a lot of different types of things.
GM: By the way, our album is the most hateful album, I'd just like to add that.