It has nothing to do with my blogs, I write them because I enjoy reviewing stuffI find that slightly ironic considering you have your own blog for writing music reviews.
Yes, the website is a bit of a mess to actually go through, which I already implied, but you are missing the point. Maybe it's just me, but the thought of a cognitive scientist, who has written books on Artificial Intelligence and The Nature of Consciousness and lectured at multiple universities since the 80s, listening to Emperor's In the Nightside Eclipse and digging it, makes me smile.
If you find the website useful in some way, good for you man. But when it comes to discovering bands, I'd never visit it for that purpose. I realize what the point is, I dont really care who the guy behind that website is or what he has done/written. I dont need you to explain anything to me