I hope they do the talking with the actual album. I really do. To be honest, if the album isn't that good, what use is there for talking. It would only result in disappointments. However, if they album really was good, then I would see it appropriate to fire up the fans. I guess a lot will depend on how it turns out in the studio. Vocals play an important role also, and it's something that needs massive improvement. Fans are weighing the vocals against tracks like Hatebreeder, so it demands a lot of inspiration and creativity. People pretend the lyrics in COB don't matter, but even without understanding the actual lyrics you can feel if there's some interesting lyrics/vocals done and arranged creatively, or if it's some immature shit sang carelessly with no correlation to the song.