A little surprised by the negativity here. It certainly isn't original, but I thought it was a rare example of jumpscares being done well - not only relentlessly effective but actually relevant to the plot because it is the method of 'it' to bring about the mental disintegration of the victims. I think it had an interesting subtext about how you might be treated by friends and family in the event of mental illness. The alienation experienced by the protagonist might be a horror trope, but I'm not sure why it's a negative one because it's that alienation which generally provides more fertile territory for social commentary. Certainly superior to It Follows I think, which I found devoid of atmosphere (the slow, lumbering 'predator') and overstated in terms of the social commentary it supposedly provides.
I'm not gonna put a spoiler alert around these comments, but fair warning that I talk about some specifics of
Smile and
It Follows (for anyone who cares):
I really have a different opinion of
It Follows, which I think is a superb horror film. As far as
Smile goes, I realize I focused solely on what I felt were its negative aspects; I agree that its jump scares were effective and the overall tone or atmosphere of the film was one of palpable dread. I just didn't feel it to be doing much new in terms of technique or thematics. It's a quite common trope in horror films for the protagonist who perceives the harmful force to in turn be perceived by others as suffering from mental health issues; so, I feel as though that subtext isn't particularly profound. It's not ineffective, but it's not novel either. In some ways, it's a close remake of another recent horror film,
The Dead Center (not a great film by any stretch of the imagination, but decent), in which a clinical therapist working with patients suffering mental health issues encounters a strange entity inhabiting a patient's body and proceeds to (possibly) suffer his own mental health issues. At the risk of hammering this to death, there's an overhead shot in
Smile of an ambulance arriving at the hospital that closely mirrors an overhead shot in
The Dead Center of an ambulance arriving at a hospital.
I don't agree about the lack of atmosphere in
It Follows, which I felt to be dripping with atmosphere--from the early sequence in the abandoned building when she first encounters the entity, to the eerie shots of figures who may or may not be the entity approaching her. To return to camera shots, there's a shot in
Smile where the protagonist sees, through a window, a distant figure in the hospital courtyard, seemingly staring toward her, which I felt to be extremely similar to the sequence in
It Follows when the protagonist sees a distant figure through a window across a campus courtyard slowly approaching her. I'd say that
Smile actually borrows a lot from
It Follows, from its cinematographic choices, to its foreboding atmosphere, to its moral dilemma (i.e. "to survive, I have to do this horrible thing").
I also felt like the adolescent camaraderie in
It Follows was such a fresh approach to the scenario as opposed to the "no one believes me" scenario of
Smile. I'm not sure what you mean by the overstated social commentary of
It Follows, but I'm assuming it has something to do with the STI insinuations of the entity (i.e. kids have sex, bad things happen); please correct me if I'm wrong. Consequences for sexual transgression is another common trope in horror, but
It Follows gets that out of the way early by staging it, front and center. It's not something we can read into the film but the explicit conceit of the film (I think a lot of critics were wrong to make that the thematic centerpiece). Personally, I think the more interesting social commentary has to do with the collapsing, and in some cases dilapidated, post-2008 Detroit infrastructure that the film takes for its mise en scène. What's following these kids seems less like the consequences of their sexuality than a manifestation of the futureless world they've inherited from their (mostly absent) parents. The consequence of sex isn't pregnancy--or, rather, not only pregnancy; it's the winnowing of opportunity and livelihood in a society where those things are already radically depleted.